Role-Based Training: Marketing (EU)
Catch brand impersonation, secure the accounts you run, and use AI without leaking data
Campaign data, consent and data minimisation
Every marketing contact needs a lawful basis before you use it. Learn how to choose between consent and legitimate interests, prove the consent you rely on, and collect less data from the start.
MarTech and third-party platform governance
Every new pixel, plugin or platform can quietly hand customer data to a third party. Discover how to vet tools before you connect them, treat tags as the data transfers they are, and offboard what you no longer use.
Content publication and reputation risk
Published mistakes cannot be taken back. Learn how to clear permissions for names and logos, strip real data from screenshots, and run an approval step that catches confidential details before they go live.
Social engineering and brand impersonation
Attackers clone your emails, profiles and even voices to fool others in your name. See how brand impersonation and account takeovers work, and how to spot, escalate and shut them down fast.
AI in content creation and targeting
AI speeds up content and targeting, but careless prompts leak data and new rules are arriving. Learn how to use sanctioned tools, keep customer data out of prompts, and meet the EU AI Act's transparency duties from August 2026.
Data retention and clean-up of marketing databases
Marketing data you no longer need is risk you no longer have to carry. Discover how to set retention schedules, automate purges, and prove deletion reached every connected tool, not just the CRM.
Escalation on a data breach or faulty communication
A misdirected mailing or exposed CC list is a personal data breach, and the clock starts at once. Learn how to recognise it, escalate to Legal and the DPO within the hour, and coordinate a fix that does not repeat the exposure.